Startup Guide - Mastering Flow Event Reports

Flow session (meetings, events, webinar room alike) report provides in-depth engagement analytics. With that, you can get a better idea of how engaging your content and how your attendees behaved during the entire webinar! It is very useful to make intelligent decisions.

1. Conversion: Conversions give you an overview of the registrants. Mainly, it shows how many people viewed a registration link, the number of registrants, and the actual number of attendance.
   
2. Source Tracking: Source Tracking is one of the most useful features of Flow events is the ability to track registrants so that you can distinguish the sources the registrants register from. When you create the event, you get the following option in the "Settings" section.
   Sample Scenario: Here you can add the source of registration that you expect and distribute these links to each segment of registrants.
   - For instance, you need to track who registered from an email invitation, from the website, and from a Facebook page.
   - You can easily generate custom tracking links (from a list or add your own)
   Example link: https://prod.flowapp.com/s/3AvwlnFh8g?refToken=FB
   - The report shows the number of registrants and the source in a pie chart
   
3. Engagement Score: This is one of the unique and most important sections of the report. Refer the next section for more details.
   

• The engagement score is a great way to get an idea of a past event to identify how attendees were engaging. 
• The output can be used to optimize the quality and engagement factors of webinar content. You can find the engagement scores by opening past reports.
• This score takes may related data points (engagement metrics), such as Attendance Time and Surveys Answered, and combines them to create a score value which you can use to get a better idea of the overall engagement of your audience, at-a-glance, on the report Page for your webinar.

Click the Manage button on the Engagement Score graph.

Read our guide/FAQs on Engagement Score here...

The accuracy of the location depends on the data we receive from third parties. This does not display information if the number of registrants is over 500.

• First Name
• Last Name
• email
• Role: Host, Presenter, attendee, or Flow Support
• Phone: Mobile users
• Location
• Duration in minutes
• Entry time
• Exit time
• Attended: Yes/No
• Survey Answered: How many surveys answered by at attendee
• Chat sent
• Questions Sent: During the Q&A attendees can ask questions
• Attentive time in minutes: This is something important to understand. This measures how many minutes an attendee keeps the webinar room (browser tab/window) opened on the computer desktop (without minimizing or keeping it at the back). It gives a measure of attentiveness
• Popups clicked: The number of presence checks clicked by an attendee. Presence checking is a new feature. Click here for more details
• Engagement Score: For more details, check the Section 1 and FAQs
• Registration source: Source tracking
• On-Demand User: You can make replays available for new registrants to view on-demand. This designates such a user
• Replace access date: The date the on-demand viewer accessed the replay
• Replay progress: The percentage of the replay viewed by the user
• Certificate Send Status.

This survey is a pre-made survey by Flow which you can use to collect some feedback about the quality of the webinar. The survey looks like the following and it pops up when an event is ended for all by a host.

Results

The result is available as CSV.

Note: Webinar Feedback results from the following option in the Event Settings - Advanced options > Enable Webinar Feedback Survey

Q&A reports are available here in a table view and as a downloadable CSV.