Tracking Links for Marketing Campaigns
Tracking Links for Registration
Tharinda Lasika
Last Update 6 个月前
Registration tracking of your attendees is highly effective in measuring the success rates of email and social media campaigns. Here is how to create tracking links and view the success ratios.
Tracking data is immediately available in the event report as soon as registration starts.
Set up Tracking
This configuration is usually created during event creation.
- If you are creating or editing an event, you must be on the Settings tab to add tracking. This does not apply to always-on rooms (Where is my event and how do I edit it?)
- Find the event, and then click the Edit option
- Go to the "Settings" option at the top of the steps
- Scroll and find "Track Registration Sources"
- Click "Add" to add some tracking links. You can create new links at your will. When you create it, be sure to add the unique Tracker ID (two letters of your choice) properly. For example, LI or LN for LinkedIn (already available)
- Once you add them, you will see the following
- Go ahead and save the event (Submit).
Available Trackers - You can add custom trackers
View the Tracking Links
Viewing Tracking Links
- If you are not taken to the Summary page after you Save or Update the event, go back to the Flow dashboard
- Find your event and click the Meatball menu (...) at the upper right of the event card
- Click Summary
- You will see an event summary on this page.
- View and copy the links from here and share with the social media posts. An example is available below.
View the Statistics
- Go back to the Flow dashboard
- Find the event
- Click the Report option
Tracking Stats are only available as a graph once you end the live session. To check the stats before starting,
- Find the event and click Report
- Locate the "Participant Details" section
- Download the CSV and open it (with Excel or a similar app)
- The stats are available under the "Registration Source" column.
A Sample Tracking Stats Graph (At the End of an Event)
